Freshbar – Autonomous and Modular Marketplaces for Fresh Snacks by Fazer & Stora Enso

You deserve your favorite fresh snacks, no matter the time or place

Urban life can take a toll on us. There is a constant need to keep up energy levels to perform both physically and mentally. Snacking has a big role in our daily diet and we are starting to pay attention to what we snack. We believe that tasty, nutritious and healthy snacks can play a key role in achieving a good flow in our everyday life. Help combat afternoon energy dips and keep us going to do the things we want to do.

Supply chain & shrinkage optimization

Everyone knows that the healthiest snacks are usually the fresh ones. Taking care of the freshness of shelf products is a challenge for all established and upcoming snack retailers everywhere. Fazer and Stora Enso want to stand out here. Freshbar is made up of the solutions which help us deliver on this promise.

We want to offer the healthiest and freshest snacks. We do not want to be restricted where we can place fresh bars and what we can offer due to limited supply chain. The supply network needs to be easy, flexible and efficient. Freshbar needs to own its name fully, and we need to be able to prove it.

Customer experience is the most important part

Snacking is one of the fastest growing food industries today. We want to create Freshbar with customer experience and satisfaction in its core. The potential for success is expanded when including the most up-to-date analytics and data solutions to elevate the customer experience, add further convenience, and minimize the food waste.

To make this work, we want to hear your solution. Whether you are offering a payment solution, food innovation or sensor technology – all are welcome!

#snacking #autonomousretail #supply chain #logistics #smartretail #customerengagment #data analytics

Introduce your solution by September 15, 2019

No long-term location requirements

Purchase order, co-creation with industry experts and access to Combient network

ABOUT Fazer Group

Fazer is an international family-owned company offering quality bakery, confectionery, biscuit and grain products, plant-based meals, non-dairy products, on-the-go food & drinks as well as food and café services. Fazer’s mission is Food with a purpose. Fazer’s success, ever since its establishment in 1891, has been based on the best product and service quality, beloved brands, the passion of its skillful people and the Group’s responsible ways of working.

Northern Magic. Made Real.

Learn more about Fazer Group



15 000





Stora Enso is a leading provider of renewable solutions in packaging, biomaterials, wooden constructions and paper on global markets.

Learn more about Stora Enso



26 000