AI Customer Persona Agents with TRATON

Understanding customer needs is essential for customer-centric culture and approach, but traditional interviews and market research are time-consuming, sporadic, and difficult to scale, limiting their use in early-stage solution ideation and the diversity of involved customer voices. 

At the same time, TRATON Group, with its four leading commercial vehicle brands, has accumulated extensive customer and partner knowledge. Formal personas often remain static and are not easily accessible, and insights may be scattered across text-heavy reports. AI-native solutions now enable the transformation of these insights into interactive, continuously available synthetic customer agents, allowing more teams across TRATON to engage with realistic customer voices beyond the most available and advocate ones. This approach reinforces the customer-first mindset, reduces biased or costly decisions, and provides richer input for subsequent real-world validation.

We now seek startups or growth companies offering a mature AI persona solution to create and manage interactive, lifelike personas representing rich, nuanced customer or partner segments. These synthetic agents should support human-like, back-and-forth interactions to pressure-test ideas, explore customer needs and reactions, and validate solution direction. Personas should act as persistent “digital twins,” reusable and enrichable over time, and easily accessible to cross-functional teams in early-stage innovation, service development, business model exploration, and broader internal stakeholders needing the voice of the customer. 

The preferred solution should be highly user-friendly and capable of demonstrating measurable impact in time savings, improved access to diverse customer voices, and reduced bias. Experience in B2B or industrial R&D contexts is important, along with the ability to securely train on TRATON’s proprietary data, support solution maintenance, moderation, and verification. We are seeking enterprise-grade security, including GDPR compliance, as well as EU data hosting and tenant isolation availability. 

TRATON Group R&D, part of the wider TRATON Group, is a global organization with over 9,000 employees, developing targeted innovations with a customer-first mindset. Together, we are transforming transportation for a sustainable world. 

Selected solution partners will receive financial and technical support to pilot and validate their solution within a real-world innovation and ideation process. The pilot includes close collaboration with TRATON Group R&D experts and decision-makers, offering deep insights into user needs and workflows, as well as an evaluation of the solution’s potential to scale across TRATON teams and brands. 

This is a unique opportunity to validate your technology with a global leader in sustainable transport, gain actionable feedback, help shape future TRATON solutions, and build a trusted long-term partnership.