AI in Design by Stora Enso

The rapid growth of eCommerce is a significant driver in the increased demand for innovative and customizable packaging solutions. As a leading packaging provider, Stora Enso is at the forefront of answering customers’ increased environmental awareness and plastic replacement ambitions with fiber-based packaging.

Customer expectations are evolving to leverage packaging for brand building and engaging with end-consumers, thus demanding more opportunities to customize and select the solution for their needs.

The Packaging Solutions division provides fiber-based board materials, corrugated packaging products, and services for various applications. From thousands of packaging solutions and designs, we want to ensure the client can select the type that answers their specific need efficiently. We aim to engage the customers in our design processes and bring them closer to Stora Enso. We want to use intelligent technologies to build a collaborative platform for our community of over a hundred designers and hundreds of sales representatives and customers working together in 30 different countries.

Stora Enso is an industry leader in renewable packaging, with design and customer-centricity in focus. We want to change how customers purchase packaging by creating a new digital collaboration service that utilizes intelligent technologies and algorithms.

We want the packaging design selection process to be as efficient as possible for our customers and our hundreds of product managers, designers, and sales representatives. The goal is to enable visual customization of the designs, incorporate customers into the product design process, and implement an intuitive service for multiple stakeholders. We aim to challenge the legacy purchasing processes, move increasingly towards holistic service design thinking, and enable the best possible customer experience. Read a few examples below, considering that your solutions may go above and beyond them or even be completely different.