AI Sales Assistant with Husqvarna Group

The increasing complexity of our product offerings and the growing demand for tailored recommendations in retail environments present a challenge. As customers expect more personalized and seamless experiences, traditional sales support methods often fall short, resulting in missed opportunities and suboptimal customer journeys. The rise of AI in sales enablement, combined with the rapid digitalization of retail, is driving a shift towards intelligent, data-driven solutions that can adapt to customer needs in real time. We are motivated to address this challenge to improve sales performance, enhance customer satisfaction, and maintain our competitive edge in a rapidly evolving market. We are looking for startups or scale-ups with proven AI capabilities, experience in retail or guided selling, and readiness to pilot their solution with us. Relevant use cases include intelligent product recommendation engines, interactive sales assistants, and real-time customer support tools designed to simplify complex purchase decisions, collect sales insights, and reduce manual workload. The focus is on supporting the buying journey and sales support up until the point of sale.

By collaborating with Husqvarna Group, startups can validate their solutions in a global environment with thousands of dealers and customers across more than 100 countries. This provides direct scaling potential, access to real market data, and the opportunity to co-develop innovative sales models together with our brands Husqvarna and Gardena. In the long term, startups would play the role of strategic partners, delivering the technology that enables guided selling, bundling, and configurator capabilities.