We at Gardena, part of Husqvarna Group, are taking steps towards more circular operations alongside our solution portfolio, product utilization and organization. Now we seek for partners to together rethink circularity throughout the whole value chain – design processes, sourcing and production processes as well as materials and end-of-life management of and for our products.
Theme description
Gardena is the preferred brand for millions of home and garden owners worldwide when it comes to garden care. That is because Gardena offers a complete range of all that is required – no matter if it is watering systems, electrical or mechanical cutting tools or hand tools. Today Gardena is the leading brand for high-quality garden tools in Europe and represented in more than 80 countries all over the world. \n\nGardena serves the passionate gardeners who wants to realize their gardening dreams with high-quality products, in a sustainable and effective way. Their green space might be different due to the environment they live in, may it be rural or urban, large or small, manual or automated. However all possess emotional connection towards their garden as \”living space close to nature\” and a place of well-being, recreation, and fun. You can learn more about Gardena’s products here.
Our aim is to increase circularity in all dimensions of our operations – designs, materials, supply chain and business models. Together with innovative startups tapping into circular economy, we want to improve what we are already good at – making passionate gardeners emotionally connected with their green spaces and enjoying the nature. \n\nThis opportunity is part of Husqvarna Group’s Sustainovate Open. Read more about Sustainovate Open and Husqvarna Group’s Sustainability targets here.
Opportunity overview
Circularity at every part of the value chain is increasingly growing in importance, from sourcing through manufacturing, distribution, marketing & sales, product use and end-of-life management – that’s why we would like to collaborate with the most innovative start-ups.
We are open and eager to discover new solutions and business models that helps us together achieve more sustainable and circular operations – starting from the very beginning on product and system designs, considering the entire value chain from Sourcing to Manufacturing, as well as Distribution. However, let’s not compromise on durability, performance and quality perception of our products as well as sticking to our unique design. We are curious to discover innovative approaches to support the prolongation of the product use phase and to ensure that the materials are recycled in the end-of-life.
Examples we're looking for
Reduce demand
Does the idea reduce the demand of natural resources? Does it reduce the need of material, while keeping or improving functionality? Or does it offer the same functionality with a radically different solution? We are looking for more sustainable product design, smarter packaging, or services – rather than products – that promote a more sparing use of natural resources.
Reuse
Does the idea increase the reuse of products so that they are used multiple times during their lifecycle? Can under-utilized products be shared by multiple users? Can we extend the use of products that are still in good condition? Or can we see new service models that maximize the use of each product?
Repair
Does the idea support repair and maintenance in order to optimize the lifetime of a product? We are looking for product life extension models that extend the use period of existing products and reduce the rate of resource extraction and waste generation.
Remanufacture
Does the idea increase remanufacturing by restoring old products and bringing them up to date, or by reusing parts form discarded products in the production of new units? Through resource recovery models, we want to delay final disposal, while also reducing the extraction of virgin natural resources.
Recycle
Does the idea enhance recyclability? Does it generate more recyclable products, or does it increase the use of recycled materials in production? We are looking for circular supply models that replace traditional material with bio-based, renewable or recovered materials. We are also looking for take-back-systems so that we can ensure that the materials are recycled in the end-of-life.
Husqvarna Group
Husqvarna Group was founded in 1689 and is today a world-leading manufacturer of innovative products and solutions for forest, park, and garden management. The range includes robotic lawnmowers, chainsaws, trimmers, riding lawnmowers, and garden irrigation. Husqvarna Group is also a leader in equipment and diamond tools for the construction and stone industries. The Group's products and solutions are mainly sold under the global Husqvarna and Gardena brands via direct sales, dealers, and retailers to consumers and professional users in more than 100 countries.
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