Customizable Seatbelts with Autoliv

Automotive manufacturers are increasingly seeking ways to personalize their offerings by adopting unique seat belt designs and colors. To accommodate with this trend, we aim to find a suitable and sustainable process for coloring and decorating seat belt webbing. We are open for various approaches such as novel stand-alone solutions or retrofitted printing, painting or other similar techniques. The solution must meet the high safety and performance requirements as well have sharp visual contrast and high durability.

Today, customizable design options are mainly obtained by weaving colored yarns in the longitudinal direction. The ideal solution should be more cost-effective and should not have limitation in terms of design options, such as direction of stripes. Even though full customizability is desired, the largest volumes for the solution will likely come from novel unicolor designs. To reduce the complexity of implementation, the solution should seamlessly integrate into the current seat belt manufacturing process.

Autoliv is looking for a development partners or solution suppliers that can help us deliver visually customizable seat belts. Moreover, we are looking for partners who can meet our product performance, sustainability and manufacturing efficiency targets.

The partner might have extensive experience, for example, in printed webbing or developing chemicals such as dyes, inks or pigments which are applied to similar surfaces. For the partner, Autoliv can offer exceptional scaling opportunities, access to Autoliv’s extensive domain expertise and resources to scale up the solution. To our understanding, there are no similar solutions available in the automotive market. Hence, the collaboration could result in setting new standards for the whole industry. In terms of a long-term partnership, we are open for various models such as traditional supplier delivery, licensing or other forms of joint collaboration.