Product Authenticity with Stora Enso

eCommerce is increasing, as is the need to ensure the authenticity of delivered products. Strong brands worldwide see less buying in flagship stores and more purchases online.

This exposes the products to the risk of either counterfeiting or tampering with the package during transportation. At the same time, a premium buying experience is an increasingly important driver of customer satisfaction. When customers receive the box, they must feel comfortable that no one has tampered with it and that they have received a legitimate product from the brand. This is regardless of whether it is high-end fashion, an automated lawn mower, or an exclusive drone.

Stora Enso is an industry leader in renewable packaging, with design and customer-centricity in focus. We provide fiber-based board materials, corrugated packaging products, and services for various applications. We want to further increase the value of our packaging solutions by deploying intelligent digital- and renewable material-based technologies to improve the brand integrity of our customers while also making it easy to verify legitimacy without opening or damaging the packaging.

At Stora Enso, we are looking for ways to guarantee the brand integrity of our premium brand customers by differentiating our packaging offerings.

For this purpose, we seek to partner with packaging innovators and startup companies with solutions for anti-counterfeiting and anti-tampering using packaging. The answers we seek can be based on new renewable materials or digital technologies. For example, elements applied to the packaging, such as unique prints, smart tags, or interactive materials, can enable traceability, supported by foolproof digital algorithms. The details should be impossible to copy and quickly verified outside the packaging. We are open to hearing about standalone- or complementary solutions that could potentially integrate into our existing solutions, including the Stora Enso ECO RFID tags.

Most importantly, the solutions should be scalable to high volumes and packaging designs. Solutions compatible with our existing packaging production infrastructure are a clear benefit but not a strict requirement. We are also looking for solutions that combine exclusive unboxing experiences to increase customer satisfaction.